The Center for Marketing Engineering takes lead in different applied research projects with major focus on database marketing, customer relationship management, data mining and business intelligence applications. Through its consultancy services, training programs, public speaking and joint research activities, the Center has also developed close partnership with leading corporations in the greater China region covering a wide range of industries including the banking, telecommunication and retail sectors.
Recent research projects/ publication:
- "An Explorative Study on Government Intelligence System", a consultancy project sponsored by the Efficiency Unit of HKSAR
- "A CRM Feasibility Study for an automobile dealer", a consultancy project sponsored by Inno Communications.
- "Road to Customer Loyalty" published by Citic Publisher, 2009
Editor: Mr. Chen Xiaoxian, President, China CITIC Bank Sub-editors : Mr. Cao Tong, Vice-President, China CITIC Bank Mr. Chen Jin, Credit Card Center President, China CITIC Bank Prof. Kin-nam Lau, CUHK Prof. Jianmin Jia, CUHK
- Collaboration Agreement (2008-2009)
- A letter of intent has been signed for research on “Business Intelligence“ between The Commercial Mail Research Center of China Post and our Center.
- Training Program (2008-2009)
- One day CRM training program for the CRM team of Ping An Insurance Company (China)
- Two day training program on “Business Intelligence” for senior management of China Post
- Public Workshop (2008-2009)
- One Day CRM workshop sponsored by Hong Kong Institute of Marketing
- Four Day CRM workshop sponsored by Hong Kong Institute of Marketing, Microsoft, Data Trade and Radica
- Invited Presentations (2008-2009, overseas)
- “CRM in banking industry” presented to Bank of China in Shenzhen, China
- “Card Marketing” presented to a Casino Oceanus, Macau.
- “CRM for Travel Agents” presented to travel agents in Kaohsiung, Taiwan
- “Business Intelligence Unit” presented to China Post in ShiJiaZhaung, China
- “Business Intelligence applications for China Post” presented to China Post in Nanjing, China
- “CRM for Banking Industry” presented to business practitioners in a conference organized by China Post in Su Zhou
Prof. Jianmin Jia, Department of Marketing
Prof. Kin-nam Lau Department of Marketing
Cheng Yu Tung Building, No. 12 Chak Cheung Street
Shatin, N.T., Hong Kong