CUHK Business school

Apart from offering high quality executive education, APIB also leverages on the expertise of the Business Faculty to partner with different corporations and conduct consultancy and research projects.

Recent consultancy projects :

• Demand Forecast Study of the Qualifications Framework for the Hong Kong Council for Academic Accreditation
• Strategic Change of the Chinese Gold and Silver Exchange Society
• Study on Local Courier Market in Hong Kong for Hongkong Post
• Corporate Marketing Strategy
• Corporate Restructuring
• Employee Recruiting and Selection Techniques
• Formulation of Business Plans
• Global Strategies
• Managing Change
• Personnel Management
• Staff Compensation Programs

Key research interests include:

• Buyer Behavior
• Corporate and Brand Image Studies
• China Studies
• Communication Studies
• Consumer Relationship Marketing
• Corporate and Brand Image Studies
• Feasibility Studies
• Forecasts of Markets and Sales Potentials
• Testing of New Products
• Employee Attitude Studies
• Measurement Advertising Effectiveness