Undergraduate
Integrated BBA

Undergraduate Office (UGO) Monthly Announcement
April 2010 Issue

I.Student Enrichment Activities

  • Heart-to-Heart Talk
    (a) Speaker: Prof. Philip N.L. Chen, SBS, JP, Chairman, John Swire & Sons (China)
          Ltd and Deputy Chairman of Cathay Pacific Airways Ltd.
    Date: Tuesday, April 13, 2010
    Venue: LT1, Esther Lee Building

    Around an audience of 200 participated in our Heart-to-Heart Talk on 13 April. Prof. Philip N.L. Chen, SBS, JP, Chairman, John Swire & Sons (China) Ltd and also Deputy Chairman of Cathay Pacific Airways Ltd. was invited to be the guest speaker. Prof. Chen shared with the audience about “The Marketing Strategies for Cathay Pacific from 1997 to 2004” and gave examples on how Cathay Pacific repositioned itself. Prof. Michael Hui, Pro-Vice-Chancellor of CUHK and Professor of Marketing was the guest of honour. Present at the talk included Prof. T.J. Wong, Dean of Faculty of Business Administration, Prof. Andrew C.F. Chan, Associate Dean (Undergraduate Studies), Faculty of Business Administration, students and alumni of the University and other local institutions, and students from Diocesan Girls’ School and CUHK FAA Chan Chun Ha Secondary School.

    From left: Prof. T.J. Wong, Dean of Faculty of Business Administration; Prof. Philip Chen, Chairman, John Swire & Sons (China) Ltd and Deputy Chairman of Cathay Pacific Airways Ltd; Prof. Michael Hui, Pro-Vice-Chancellor of CUHK; Prof. Andrew C.F. Chan, Associate Dean (Undergraduate Studies), Faculty of Business Administration
    Prof. Philip Chen shares some details about the marketing strategies employed by Cathay Pacific from 1997 to 2004.
    Prof. Philip Chen (middle) with our business students
    Group photo with the teacher (1st right) and students (2nd and 3rd left, and 2nd right) of CUHK FAA Chan Chun Ha Secondary School. Prof. Michael Hui, Prof. Philip Chen and Prof. T.J. Wong are standing on 1st left, 4th right and 3rd right respectively.

    (b) Speaker: Prof. Paul Chow, SBS, JP, Retired Chief Executive, Hong Kong
          Exchanges and Clearing Ltd
    Date: Tuesday, April 20, 2010
    Venue: Room 129, Leung Kau Kui Building

    Prof. Paul Chow, SBS, JP, retired Chief Executive, Hong Kong Exchanges and Clearing Ltd, was invited to deliver a talk on campus exclusively for our business undergraduate students. Prof. Chow candidly shared with our students his experience in the financial industry, his hard-won wisdom as well as some of his personal beliefs.

    Prof. Paul Chow, retired Chief Executive, Hong Kong Exchanges and Clearing Ltd (left, front row), Prof. Andrew C.F. Chan (right, front row), and our business undergraduates
  • English Interview Skills Coaching for MT Program
    Date: Friday, March 19, 2010 and Saturday, March 27, 2010
    Venue: LT3, Teaching Complex at Western Campus

    To enhance our business students’ English interview skills when they interview for management trainee positions at various corporations, a highly interactive coaching workshop was organized from which our students learned from our trainer, Ms Jane Strangward, Senior Executive Coach of Active Communication Limited. The workshop provided insights to the students on the importance of creating a strong and memorable impression as well as how to manage the challenges and difficulties that may arise when interviewing in English.

  • Winning Strategies to Successfully Job Hunt
    Date: Friday, April 9, 2010

    A small group sharing session was held to help our Year One and Year Two business students to improve their interview technique at this early stage of their studies. Miss Samantha Siu and Mr Walden Lam, two recent BBA alumni, returned to campus and shared with the students their job hunting strategies, career planning experiences and ways to build up their careers in the first few years after graduation. Topics covered in this sharing session included career planning, job search strategies, interview tactics, and how to excel in the workplace upon starting a new job.

  • Meetings with Business Elites
    (a) Guest: Mr Felix Fong, Company Secretary and CFO, China Haidian Holdings
          Limited
    Date: Sunday, March 28, 2010

    Erica Lai Ka Ki and Alexander Sham Sing Tai (both Integrated BBA Year 3) attended the live broadcast of the RTHK radio program “New Thinking in Management”. The speaker for this episode was Mr Felix Fong, Company Secretary and CFO, China Haidian Holdings Limited. He shared his insights on “Going-into and Getting-out of a China Business (中國營商之走進去與走出來)”.


    (b) Guest: Mr Foster Yiu, Head of Enterprise Learning, Dun & Bradstreet (HK) Ltd
    Date: Sunday, April 11, 2010

    Si Ka Hang (Integrated BBA Year 1) and Alfred Sze Pang Ching (Integrated BBA Year 2) attended the live broadcast of RTHK radio program “New Thinking in Management”. Mr Foster Yiu, Head of Enterprise Learning, Dun & Bradstreet (HK) Ltd was invited to be the speaker for this session, and the topic discussed was “Important Elements for Building a Substantial Business Enterprise (創造企業神話的重要原素)”.

    From left: Ms Jenny Lee, RTHK host; Mr Foster Yiu, Head of Enterprise Learning, Dun & Bradstreet (HK) Ltd. (CUHK MBA alumnus); Prof. Larry Poon, Adjunct Professor, Department of Finance, Faculty of Business Administration, Alfred Sze Pang Ching and Si Ka Hang.

    Below are Alfred’s reflections:

    Alfred says, "New Thinking in Management’ is a RTHK program in which renowned academics and successful leaders are invited to share their valuable experiences and views on today’s dynamic and challenging business world. I am grateful to have been granted this precious opportunity to meet Prof. Larry Poon, and Mr Foster Yiu, Head of Enterprise Training from Dun & Bradstreet Ltd. I am glad I was in the audience and have learned a big deal from what they said.

    The topic of this episode is ‘Important Elements for Building a Substantial Business Enterprise’. In today’s business world, the fast-changing pace has created a new type of management style which is essential to maintain a company’s competitive edge over their competitors. One of the essential issues that many people want to know is what core competence is needed to make their company sustainable. Mr Yiu and Prof. Poon first cited the need for a good vision and mission, strategy and organization which lead to the development of core competence. Apart from these four points, good systems and culture are crucial for the success of the company. Plenty of good and bad examples of both were provided by them to illustrate what they mean by core competence. The thorough analysis and explanation stimulated our thinking toward a more sophisticated understanding of core competence of companies. Their presentation skill and abundant knowledge enlightened the audience in the whole studio. Most of all, listening to their inspiring commentary was totally enjoyable.

    It is really a valuable experience to meet such successful business leaders and to hear about their valuable experiences. Thanks to UGO for providing students this golden opportunity to execute in daily life the knowledge learned from our courses."


    (c) Guest: Ms Leonie Ki, Managing Director, New World China Enterprises Projects
          Ltd.
    Date: Friday, April 9, 2010

    Two business students, Chan Tsun (Interdisciplinary Major program in Quantitative Finance and Risk Management Year 1) and Sun Xiangjie (Quantitative Finance Year 3) learnt from Ms Leonie Ki, Managing Director, New World China Enterprises Projects Ltd in a meeting organized by the Oriental Daily News. Ms Ki shared her valuable experience gained from extensive business dealings in China and gave some professional advice to the students.


    (d) Guest: Mr K.L. Wong, Seasoned Investment Banker
    Date: Friday, April 16, 2010 and Wednesday, March 17, 2010

    Tsui Kwai Kwan (Integrated BBA Year 1) and Michael Wong Cheuk Long (Insurance, Financial and Actuarial Analysis Year 1) joined Prof. Andrew C.F. Chan in a meeting with Mr K.L. Wong, a highly experienced investment banker, in April and in March respectively.

    Below are Cheuk Long’s reflections:

    "It is definitely my pleasure to have lunch with and speak to Mr K. L. Wong, who is an experienced investment banker, as well as Prof. Andrew Chan. During the lunch, Prof. Chan, Mr Wong, and other guests shared their views on the investment banking industry, giving me and the EMBA student (who was also present at the meeting) many insights into the real nature of the investment banking industry by revealing some of its mysteries.

    We often hear that investment bankers would retire by the age of 40, but Mr Wong did not do this. In fact, he even attempted to work until he was 65, the usual age for retirement in Hong Kong. His explanation for continuing to work is simple: his passion for the profession. Passion is the key ingredient for success that he emphasized strongly to anyone that wishes to become an investment banker. I had never seen anyone possess such passion for their work before. Although Mr Wong has retired, he still actively participates in educating the next generation of investment bankers by regularly holding lectures and sharing with undergraduates his views and offering advice.”


    (e) Guests: Executives attending the Sing Tao Excellent Services Brand Award
          Ceremony 2009
    Date: Thursday, March 18, 2010

    Juliet Peng Wenjing (Integrated BBA final year) was invited by Prof. Andrew C.F. Chan in March to attend the Sing Tao Excellent Services Brand Award Ceremony 2009 and to greet the executives present. She told us her reflections afterwards:

    “It was a special occasion to me to be able to attend the Sing Tao Excellent Services Brand Award Ceremony 2009 on a breezy spring afternoon. Seated around the table were executives from all the famous Hong Kong brands; I was excited to observe that grand moment when they each took to the stage to be recognized for their exemplary service to Hong Kong society. It was a social occasion for these top executives to be able to gather and strengthen their connections and bonds with each other. It was also a learning occasion for all these outstanding corporations to share their expertise in brand building.

    During the function, I got the chance to meet a broad range of professionals, some from politics, others from the business world, as well as members of the media. And among them, there were many CUHK graduates, which to me was a great encouragement. Some of them were really friendly, even handing me their business cards. It was a wonderful experience to observe how these executives interacted with each other: exchanging opinions on current events, updating each other with the latest developments at their own companies, or even initiating potential cooperation. It seems that these types of award events are great platforms for local industry to communicate valuable information.

    Another valuable observation I was able to make was the role played by the academics. Prof. Chan’s speech at the event was quite notable. He pointed out vividly that the biggest enemy of brand building is ‘laziness’. He said, ‘after the initial success, many brands stop their innovation and fall into a fixed model. However, it is harder for them to maintain their success due to the rapidly-changing environment as well as fierce competition. Therefore continuously innovating is the next step for all the famous brands here today’. It was an eye-opener for me to see how academic concepts can really influence the business world, to point out the importance of sustainable development and innovation even to the most recognized and successful companies.

    Afterwards, Prof. Chan told me in person: ‘Socializing in the business world is a ‘must’. However, really brilliant people do it with passion, a passion to turn innovation into reality, and to really accomplish ‘good deeds’ for the benefit of Hong Kong society.’ It was inspiring to see how outstanding people are able to bring the noblest ideas to the most ordinary acts of everyday-life. And I have reason to believe there are people like that among all the brilliant businessmen and women I encountered on that breezy spring afternoon, these businesspeople who represent the best of those exemplary Hong Kong brands that dedicate themselves to bringing ‘good deeds’ to Hong Kong society.”

    From left: Juliet Peng; Prof. Andrew C.F. Chan; The Hon Jeffrey Lam, SBS, JP, Legislative Councillor; Mr Siu Sai Wo, Chief Editor, Sing Tao Newspaper Group Limited; Mr Stephen Ip, Former Secretary for Economic Services; Mr Douglas So, Executive Director, Charities, Legal and Corporate Secretariat, The Hong Kong Jockey Club

  • Day trip to Shenzhen and ICAC Seminar
    Date: Friday, March 26, 2010 (for day trip to Shenzhen) and
    Monday, March 29, 2010 (for ICAC Seminar)

    The fourth cohort of GLOBE students traveled to Shenzhen for a day trip on 26 March. As part of their core course MKT4070 ‘Marketing in China’, they visited in the morning ZTE Corporation, one of the first China telecoms equipment providers to pursue business in overseas markets. They also visited the Shenzhen Institutes of Advanced Technology (SIAT) where they were shown SIAT’s achievements in researches and technology transfer. On 29 March, Ms Wendy Chan, Senior ICAC Officer from the Community Relations Department of Independent Commission Against Corruption (ICAC), was invited to discuss with the students about the evils of corruption and ways to combat it.

    GLOBE students travel to Shenzhen for a day trip.
  • Citibank University Banking Course Graduation Ceremony
    Date: Tuesday, April 13, 2010

    Fifty-six university students were enrolled in the Citibank University Banking Course in 2010. Twenty-eight of them were undergraduate business students. This Banking Course was offered jointly by the University’s Office of Student Affairs and Citibank with an aim to enhance students’ understanding in the banking industry. Recognizing his strong performance in this course, Tang Kwan Ho (BBA-JD Year 1) was one of the four recipients of the “Outstanding Achievement Award”. Our warmest congratulations to Kwan Ho!

    (source: CUHK website)
    A group picture with all graduates of the banking course and guests.

II. Publicity


III. Admissions and Outreaching Activities

  • Consultation Sessions for Secondary Six Students (coordinated by the University’s Office of Admissions and Financial Aid)
    Date: Saturday, April 17, 2010

    To enable local Secondary Six students to have a deeper understanding of the University as well as the curriculum and unique features of its undergraduate programs, the University’s Office of Admissions and Financial Aid and the respective Faculties organized Consultation Sessions for these secondary students to learn more about the opportunities available to them. We would like to express our thanks to the following faculty members for their support of this event:

    • Prof. Andrew C.F. Chan, Associate Dean (Undergraduate Studies)
    • Prof. Dennis Fan, program Director of Quantitative Finance and IQR programs
    • Mr Jimmy Chiu and Dr Glos Ho, Associate Directors, Integrated BBA program
    • Mr Simon Lee, Senior Instructor, Hotel and Tourism Management program
    Prof. Andrew C.F. Chan (left)
    Prof. Dennis Fan (standing)
  • Admission Talk

    On 20 April, Dr Glos Ho, Associate Director, Integrated BBA program, visited a group of matriculation students of Baptist Lui Ming Choi Secondary School and delivered a powerpoint presentation regarding the Integrated BBA.

  • Faculty Visit for Counsellors of International Schools

    An information seminar was held on campus for career counsellors and teachers of the various international schools in Hong Kong on 23 April 2010. The main purpose of this seminar was to provide these educational professionals with an opportunity to meet with our faculty members and to learn more about CUHK and its undergraduate programs. Invitations were sent to counsellors of both local and overseas international schools. Dr Glos Ho represented the Faculty and delivered a powerpoint presentation introducing our business undergraduate programs to them and illustrating what makes our programs special compared to those offered by other universities.


IV. News on UGO Administrators

  • Prof. Andrew C.F. Chan Appointed as Head of Shaw College

    Prof. Andrew C.F. Chan, our Associate Dean (Undergraduate Studies), was appointed by the University as the Head of Shaw College with effect from 1 July 2010. He will step down from the position of Associate Dean of the Faculty on that date. We wish to express our warmest congratulations on his new appointment as well as our heartfelt thanks and appreciation for his valuable contributions to our business undergraduate programs over the past three years.

    Prof. Andrew C.F. Chan

V. Upcoming event

  • Information Session for JUPAS Applicants
    Date: Saturday, May 15, 2010

    JUPAS applicants will have to declare which program they wish to enroll in at the University by 24 May. To assist JUPAS applicants in making an informed choice before this deadline, the University will organize an information session for these applicants. Professors from the various programs will be present to discuss the respective program features with applicants and to answer their queries regarding admission. If you are a JUPAS applicant, don’t miss this opportunity to learn more about these programs!

Undergraduate Programs

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