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Research - Research Directions   PROFESSIONAL ORGANIZATIONS Hong Kong Institute of Marketing Chartered Institute of Marketing (HK) American Marketing Association Association for Consumer Research Chartered Institute of Marketing (UK) World Marketing Association MARKETING RESEARCH AC Nielsen China AC Nielsen USA The Gallup Organization JOURNALS Academic Marketing Journals Consumption, Markets and Culture European Journal of Marketing Industrial Marketing Management International Journal of Advertising International Journal of Market Research International Journal of Research in Marketing International Marketing Review Journal of the Academy of Marketing Science Journal of Advertising Journal of Advertising Research Journal of Consumer Affairs Journal of Consumer Psychology Journal of Consumer Research Journal of Global Marketing Journal of International Marketing Journal of Interactive Marketing Journal of International Consumer Marketing Journal of Macromarketing Journal of Marketing Journal of Marketing Research Journal of Personal Selling & Sales Management Journal of Product Innovation Management Journal of Public Policy & Marketing Journal of Retailing Journal of Services Marketing Marketing Letters Marketing Science Psychology & Marketing Other Business Journals Academy of Management Journal Accounting, Organizations & Society ACM Transactions on Database Systems ACM Transactions on Information Systems Administrative Science Quarterly Columbia Journal of Asian Law Communications of the ACM Contemporary Accounting Research Econometrica Harvard Law Review Information Systems Research International Journal of Production Research Journal of Accounting, Auditing & Finance Journal of Accounting & Economics Journal of Accounting Research Journal of Applied Psychology Journal of Economic Theory Journal of Financial and Quantitative Analysis Journal of Financial Economics Journal of International Business Studies Journal of Management Information Systems Journal of Operations Management Journal of Political Economy Management Science Mathematics of Operations Research Mathematical Programming MIS Quarterly Operation Research Oxford Journal of Legal Studies Stanford Law Review Strategic Management Journal The Academy of Management Review The Accounting Review The American Economic Review The Economic Journal The Journal of Business The Journal of Finance The Quarterly Journal of Economics The Review of Economic Studies The Review of Financial Studies The Yale Law Journal INSTITUTIONS WITH BUSINESS PROGRAMMES Local City University of Hong Kong Hong Kong Baptist University Hong Kong University of Science and Technology Lingnan University Open University of Hong Kong Polytechnic University of Hong Kong The University of Hong Kong Worldwide University Business Schools and Marketing Departments ADVERTISING RESOURCES Media Hong Kong Advertising Age AAAA's Ad Age Global OTHER RESOURCES Hong Kong Trade Development Council Hong Kong Productivity Council Census and Statistics Department Economic Services Bureau Trade and Industry Bureau INFORMS College on Marketing

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