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Research - Research Directions
PROFESSIONAL ORGANIZATIONS
Hong Kong Institute of Marketing
Chartered Institute of Marketing (HK)
American Marketing Association
Association for Consumer Research
Chartered Institute of Marketing (UK)
World Marketing Association
MARKETING RESEARCH
AC Nielsen China
AC Nielsen USA
The Gallup Organization
JOURNALS
Academic Marketing Journals
Consumption, Markets and Culture
European Journal of Marketing
Industrial Marketing Management
International Journal of Advertising
International Journal of Market Research
International Journal of Research in Marketing
International Marketing Review
Journal of the Academy of Marketing Science
Journal of Advertising
Journal of Advertising Research
Journal of Consumer Affairs
Journal of Consumer Psychology
Journal of Consumer Research
Journal of Global Marketing
Journal of International Marketing
Journal of Interactive Marketing
Journal of International Consumer Marketing
Journal of Macromarketing
Journal of Marketing
Journal of Marketing Research
Journal of Personal Selling & Sales Management
Journal of Product Innovation Management
Journal of Public Policy & Marketing
Journal of Retailing
Journal of Services Marketing
Marketing Letters
Marketing Science
Psychology & Marketing
Other Business Journals
Academy of Management Journal
Accounting, Organizations & Society
ACM Transactions on Database Systems
ACM Transactions on Information Systems
Administrative Science Quarterly
Columbia Journal of Asian Law
Communications of the ACM
Contemporary Accounting Research
Econometrica
Harvard Law Review
Information Systems Research
International Journal of Production Research
Journal of Accounting, Auditing & Finance
Journal of Accounting & Economics
Journal of Accounting Research
Journal of Applied Psychology
Journal of Economic Theory
Journal of Financial and Quantitative Analysis
Journal of Financial Economics
Journal of International Business Studies
Journal of Management Information Systems
Journal of Operations Management
Journal of Political Economy
Management Science
Mathematics of Operations Research
Mathematical Programming
MIS Quarterly
Operation Research
Oxford Journal of Legal Studies
Stanford Law Review
Strategic Management Journal
The Academy of Management Review
The Accounting Review
The American Economic Review
The Economic Journal
The Journal of Business
The Journal of Finance
The Quarterly Journal of Economics
The Review of Economic Studies
The Review of Financial Studies
The Yale Law Journal
INSTITUTIONS WITH BUSINESS PROGRAMMES
Local
City University of Hong Kong
Hong Kong Baptist University
Hong Kong University of Science and Technology
Lingnan University
Open University of Hong Kong
Polytechnic University of Hong Kong
The University of Hong Kong
Worldwide
University Business Schools and Marketing Departments
ADVERTISING RESOURCES
Media Hong Kong
Advertising Age
AAAA's
Ad Age Global
OTHER RESOURCES
Hong Kong Trade Development Council
Hong Kong Productivity Council
Census and Statistics Department
Economic Services Bureau
Trade and Industry Bureau
INFORMS College on Marketing
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