|
 |
|
| Programmes - Undergraduate Programmes |
| |
Integrated BBA Programme
Minor Programme in Marketing |
| |
Integrated BBA Programme
The Integrated BBA Programme allows students to pursue a flexible course of study that achieve breadth without sacrificing depth. A distinctive feature of the Programme is that it provides students with comprehensive exposure to the entire spectrum of business administration while permitting a more specialized focus on chosen concentration areas offered by different departments. Students may specialize in a maximum of two concentration areas, subject to their satisfying the requirements of both concentration areas.
The Department of Marketing runs a programme that emphasizes marketing management theories, analytical techniques, and real-world practices, and aims at training high-calibre graduates for modern enterprises. Students who plan to pursue a career in marketing-related jobs can choose courses of their interest from a set of concentration courses in their upper years of study. These courses, in their various combinations, not only provide students with a solid training pertaining to the strategic fundamentals of the discipline in general but also allow the students to become versed in their specific area of interest such as multi-cultural marketing, services marketing and cyber marketing. |
| |
The following are courses offered by the Department of Marketing in the Integrated BBA Programme: |
MKT2010 |
Marketing Management |
MKT3010 |
Marketing Research |
MKT3020 |
Consumer Behavior |
MKT3030 |
Integrated Marketing Communication |
MKT3040 |
Salesmanship and Sales Management |
MKT3050 |
Global Marketing Management |
MKT4010 |
Organizational Marketing |
MKT4020 |
Retail & Channel Management |
MKT4030 |
Service Marketing |
MKT4040 |
Strategic Marketing |
MKT4050 |
Seminar in Marketing |
MKT4052 |
Seminar in Marketing (Marketing Challenges in the 21st Century) |
MKT4070 |
Marketing in China |
MKT4080
|
Internet Marketing
|
| MKT4090 |
Database Marketing |
|
To apply for concentration area in Marketing, students admitted in 2006-07 and thereafter are required to take MKT3010, 4040 plus two courses from: MKT3020, 3030, 3050, 4010, 4020, 4030, 4050, 4052, 4070, 4080, 4090. |
|
|
|
Minor Programme in Marketing
Students are required to complete a minimum of 18 units of courses including 1. Two required courses (6 units):
| MGT1010 |
Introduction to Business |
| MKT2010 |
Marketing Management |
2. Four elective courses (12 units) from the following MKT courses:
| MKT3010 |
Marketing Research |
| MKT3020 |
Consumer Behavior |
| MKT3030 |
Integrated Marketing Communication |
| MKT3040 |
Salesmanship and Sales Management |
| MKT3050 |
Global Marketing Management |
| MKT4010 |
Organizational Marketing |
| MKT4020 |
Retail & Channel Management |
| MKT4030 |
Service Marketing |
| MKT4040 |
Strategic Marketing |
| MKT4050 |
Seminar in Marketing |
| MKT4052 |
Seminar in Marketing (Marketing Challenges in the 21st Century) |
| MKT4070 |
Marketing in China |
| MKT4080 |
Internet Marketing |
| MKT4090 |
Database Marketing |
For further information, please go to Undergraduate Programmes of the Faculty of Business Administration.
|
| |
|
| |
|
|
|
|
