The Department offers two research programmes, MPhil and PhD, which aim to prepare students to conduct high-quality and relevant management research. Another objective is to prepare students for careers in research and teaching in tertiary institutions or as analysts in business organizations.

1. List of Courses
   1. Foundation and Support Courses

      1.	MKT2010	Marketing Management or
      	MKT5010	Marketing Management
      2.	MKT3020	Consumer Behavior or
      	MKT6050	Buyer Behavior or
      	MKT6213	Buyer Behavior
      3.	PSY4610	Cross-cultural or
      	PSY3620	Social Psychology
      4.	PSY1020	Experimental Design

      
      
   2. Faculty Core Courses

      1.	BSA6001	Research Methodology in Behavioural Studies I
      2.	BSA6002	Research Methodology in Behavioural Studies II
      3.	DSE6532	Multivariate Statistics
      4.	MGT6122	Structural Equation Modeling
      5.	DSE6710	Business Economics (Micro) or
      	ECO5010	Microeconomic Theory
      6.	DSE6810	Business Economics (Marco) or
      	ECO5020	Macroeconomic Theory
      7.	ECO5120	Econometric Theory and Applications
      8.	DSE6512	Research Methodology in DSE

      
      
   3. Departmental Advanced Seminars

      1.	MKT6152	Seminar in Marketing – Behavioral Studies
      2.	MKT6162	Seminar in Marketing – Models and Technologies

2. Required Courses
   1. MPhil students are required to take at least 3 courses from the list of Faculty Core Courses, 1 course from the list of Departmental Advanced Seminars, and Thesis Courses.
   2. Upon approval by the supervisor, required Departmental Advanced Seminars can be replaced by courses taken at other universities or MKT8111 Independent Study.
   3. Students without a first degree in Marketing are required to take Marketing Management and Consumer Behaviour.
      
   4. Students may be required to take other courses as prescribed by the supervisor.
   5. Students are required to complete a minimum of 12 units of Lecture courses for graduation.
      

The Department offers two research programmes, MPhil and PhD, which aim to prepare students to conduct high-quality and relevant management research. Another objective is to prepare students for careers in research and teaching in tertiary institutions or as analysts in business organizations.

1. List of Courses
   1. Foundation and Support Courses

      1.	MKT2010	Marketing Management or
      	MKT5010	Marketing Management
      2.	MKT3020	Consumer Behavior or
      	MKT6050	Buyer Behavior or
      	MKT6213	Buyer Behavior
      3.	PSY4610	Cross-cultural or
      	PSY3620	Social Psychology
      4.	PSY1020	Experimental Design

      
      
   2. Faculty Core Courses

      1.	BSA6001	Research Methodology in Behavioural Studies I
      2.	BSA6002	Research Methodology in Behavioural Studies II
      3.	DSE6532	Multivariate Statistics
      4.	MGT6122	Structural Equation Modeling
      5.	DSE6710	Business Economics (Micro) or
      	ECO5010	Microeconomic Theory
      6.	DSE6810	Business Economics (Marco) or
      	ECO5020	Macroeconomic Theory
      7.	ECO5120	Econometric Theory and Applications
      8.	DSE6512	Research Methodology in DSE

      
      
   3. Departmental Advanced Seminars

      1.	MKT6152	Seminar in Marketing – Behavioral Studies
      2.	MKT6162	Seminar in Marketing – Models and Technologies

2. Required Courses
   1. PhD students are required to take at least 6 courses from the list of Faculty Core and/or Foundation and Support Courses, 2 courses from the list of Departmental Advanced Seminars, and Thesis Courses.
   2. Upon approval by the supervisor, 2 of the required Faculty Core and/or Foundation and Support courses can be replaced by other courses.
   3. Upon approval by the supervisor, required Departmental Advanced Seminars can be replaced by courses taken at other universities or MKT8111 Independent Study.
   4. Students without a first degree in Marketing are required to take Marketing Management and Consumer Behaviour.
   5. Students may be required to take other courses as prescribed by the supervisor.
   6. Students are required to complete a minimum of 24 units of Lecture Courses for graduation.