Session |
Topic |
1 |
Introduction |
2 |
Internationalization Decision & Foreign Entry Mode Choice I |
|
Case: Panda Furniture (A) |
3 |
Internationalization Decision & Foreign Entry Mode Choice II |
|
Case: Nelson International in Mexico |
4 |
Market Expansion through Internationalization |
|
Case: Samsung in China: The introductory of colour TV |
5 |
Joint Ventures I: Partner Selection |
|
Case: Nora-Sakari: A Proposed Joint Venture in Malaysia |
6 |
Joint Ventures II: Managing Partnership |
|
Case: Toppan Moore |
7 |
Group presentation I |
8 |
Managing Cultural Differences I |
|
Case: Go slowworkers |
9 |
Managing Cultural Differences II |
|
Case: Yutaka Nakamura (to be distributed) |
10 |
Competitive straetgy in emerging economies I |
|
Case: CITI Group in China and WTO |
11 |
Competitive straetgy in emerging economies II |
|
Case: Eli Lilly in India |
12 |
Group presentation II |