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Undergraduate Programmes
 

MGT 4150 Global Strategy

Course Description

This course is designed to understand how a company evolves to be a multinational corporation (MNC) by way of international expansion through diversification, acquisition, vertical integration, and alliance formation and how a MNC manages its diversified subsidiary network across the world. Each session is led by case discussion.

Tentative Course Schedule

Session

Topic

1

Introduction

2

Internationalization Decision & Foreign Entry Mode Choice I

 

Case: Panda Furniture (A)

3

Internationalization Decision & Foreign Entry Mode Choice II

 

Case: Nelson International in Mexico

4

Market Expansion through Internationalization

 

Case: Samsung in China: The introductory of colour TV

5

Joint Ventures I: Partner Selection

 

Case: Nora-Sakari: A Proposed Joint Venture in Malaysia

6

Joint Ventures II: Managing Partnership

 

Case: Toppan Moore

7

Group presentation I

8

Managing Cultural Differences I

 

Case: Go slowworkers

9

Managing Cultural Differences II

 

Case: Yutaka Nakamura (to be distributed)

10

Competitive straetgy in emerging economies I

 

Case: CITI Group in China and WTO

11

Competitive straetgy in emerging economies II

 

Case: Eli Lilly in India

12

Group presentation II