Message from Prof. Leslie Young, Executive Director, APIB

The Asia-Pacific Institute of Business (APIB) was established in 1990 as the external arm of the Faculty of Business Administration at The Chinese University of Hong Kong (CUHK). APIB’s mission is to provide education programs, research and consultancy services to assist managers and companies in meeting business challenges in Hong Kong and the Asia-Pacific region. APIB has offered a wide range of diplomas in all functional areas of business since 1991.

To reflect our specialization in executive education, APIB also offers a range of Executive Diplomas. More than 83 percent of those entering our Executive Diplomas have already held university degrees, including Master degrees with First Class Honours and Ph.Ds. For APIB diploma graduates, diplomas are more than a “second chance” for university education. Our diplomas have become a pathway for high-level university graduates to cross over into a second career or to expand their skill set. Such graduates provide important stimuli to both teachers and classmates.

The most distinguished professors of The Chinese University of Hong Kong shall be showcased in a special executive seminar series customized for our Executive Diplomas.

To further implement the APIB Ladder of Learning, our Executive Diploma graduates can gain accelerated entry into an International MBA program by The Victoria University of Wellington, the top management school in New Zealand. This opportunity should remain available for future graduates.

At The Chinese University of Hong Kong, we are committed to ensuring that our programs meet the high standards that you are entitled to expect from the leading business faculty in Hong Kong.

Introduction

The dramatic changes in today’s competitive environment compel organizations and marketers to rethink the marketing process.  New rules, new technologies, and new economy are driving a profound revolution in marketing.  Companies can no longer rely on their former practices to sustain prosperity.  EDMKT is tailored to meet these changing needs of marketing executives in Hong Kong, with an emphasis on the competitive edge in China marketing.

Unique Features

	APIB Executive Seminar Series: The most distinguished professors of CUHK will be showcased in a special executive seminar series customized for our Executive Diplomas. We were honored to have Prof. Sir James Mirrlees, Nobel Laureate in Economics, and other leading professors to share their insights with our participants at the previous seminars.
	A Full-day Team-Building Workshop: designed and run by a leading management consultant of APIB.
	APIB Ladder of Learning: In addition to BA Faculty's well-established Master Degree programs, APIB provides outstanding graduates with a progression path to an overseas International MBA program.

Program Structure

Method and Medium of Instruction
Instruction will be in English and Cantonese. Lectures and case studies will be used throughout the program, supplemented by seminars on current issues in the marketing environment.

Time and Venue

The program will run from September 2008 to August 2009. Classes will meet every Saturday (except public holidays) from 2:30 p.m. to 6:30 p.m. Lectures will be held on CUHK campus.

The team-building workshop will be held on either Saturday or Sunday on campus one week before the first lecture commences.

Grading and Graduation Requirements
Participants shall be evaluated mainly on the basis of their performance in course examinations and assignments. Other modes of evaluation may be chosen by individual instructors. The grading system is as follows:

To be awarded the Executive Diploma in Marketing, participants must:

Special awards will be presented to graduates who achieve distinction.

Admission Requirements
Enrolment in this program is limited and applicants are selected on a competitive basis. Applicants should have the following qualifications:

A degree or equivalent professional qualification, with at least one year's working experience; or A diploma from CUHK or equivalent from a recognized university-level institution, plus at least three years' working experience; and Be proficient in Chinese and English.

Application Procedure and Tuition Fees
The tuition fee for the entire program is HK $27,000, to be paid within ten days after official notice of admission is issued. Fees paid are neither refundable nor transferable. Full tuition fee must be paid regardless of the number of subjects taken. EDMKT is under the reimbursable course list of the Continuing Education Fund.

Online application is available at http://www.cuhk.edu.hk/apib/onlineapplication.htm

An application form can also be downloaded from http://www.cuhk.edu.hk/apib/apib_download.htm

A completed application form must be accompanied by the following documents and reach APIB Admissions Office by 22 August 2008:

Financial Arrangements
Participants are invited to consider the following options by the Government
(for HK residents and one-way permit holders):

• The Continuing Education Fund
• Non-means tested loan scheme

Internally, APIB has arranged with Hang Seng Bank to offer financial assistance to all our participants:

• Hang Sang Bank Study Loan
• Interest-free payment of program fee by installments using Hang Seng Bank Credit Card. APIB will bear the interest on behalf of the participants. (Not applicable to applicants enjoying other discounts.)

Enquiry
The Asia-Pacific Institute of Business (Ms. Lorinda Leung / Mr. Eric Yu)
Telephone No.: 2609-7423 / 2609-8772 / 2603-5119
Fax No.: 2603-5136
E-mail : exdip@cuhk.edu.hk