Message from Prof. Leslie Young, Program Director and Executive Director, APIB
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The Asia-Pacific Institute of Business (APIB) was established in 1990 as the external arm of the Faculty of Business Administration at The Chinese University of Hong Kong (CUHK). APIB’s mission is to provide education programs, research and consultancy services to assist managers and companies in meeting business challenges in Hong Kong and the Asia-Pacific region. APIB has offered a wide range of diplomas in all functional areas of business since 1991.
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To reflect our specialization in executive education, APIB also offers a range of Executive Diplomas. More than 83 percent of those entering our Executive Diplomas have already held university degrees, including Master degrees with First Class Honours and Ph.Ds. For APIB diploma graduates, diplomas are more than a “second chance” for university education. Our diplomas have become a pathway for high-level university graduates to cross over into a second career or to expand their skill set. Such graduates provide important stimuli to both teachers and classmates.
The most distinguished professors of The Chinese University of Hong Kong shall be showcased in a special executive seminar series customized for our Executive Diplomas.
To further implement the APIB Ladder of Learning, our Executive Diploma graduates can gain accelerated entry into an International MBA program by The Victoria University of Wellington, the top management school in New Zealand. This opportunity should remain available for future graduates.
At The Chinese University of Hong Kong, we are committed to ensuring that our programs meet the high standards that you are entitled to expect from the leading business faculty in Hong Kong.
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Course Descriptions
Team Building Workshop (Pre-term)
Early in the program, participants of all Executive Diplomas will be required to attend a full-day executive training workshop designed by an APIB management consultant. Students will be grouped into teams and exposed to a variety of management games or cases to foster team spirit. Upon completing this workshop, students will be equipped to think strategically about developing their careers in today's business environment.
Accounting and Finance
Accounting and Financial Statement Analysis: financial ratios, liquidity and working capital, inventory turnover and accounts receivable, analysis and measures of debt, debt ratio, coverage ratio, profitability, gross profit margin, operating profit margin, net profit margin, return on assets, return on equity, earnings per share, p/e ratio.
Financial Management: investment decisions, analysis of risk, financial planning, dividend policy, working capital management, corporate finance, agency problems and corporate governance.
Methods of Business Research: sources of business information, survey design, practice and interpretation, basic statistics, statistical significance, introduction to linear regression, interpreting regressions.
The Business Environment
Economic Environment: measuring GDP, aggregate expenditure model, aggregate demand and supply, fiscal policy, money, banking and monetary policy, Hong Kong 's currency board, inflation/unemployment trade-off, the long-run economy, the new economy, international trade, exchange rates.
Financial System: economic role of financial markets, instruments and institutions, Hong Kong's legal and regulatory frameworks for debt, money and capital market instruments, role of the HKMA, banking, interest rates and asset prices.
Internal Management
Computer Information Systems: information and data processing, impact of information systems on organizations and societies; hardware and software, data management and communication, internet and intranet, office automation systems, management information systems, decision support systems, knowledge-based systems.
Managing Employment Relationships: regulation of employment, hours, working conditions, health and safety, trade unions, settlement of industrial conflict, job analysis, recruitment, training and development, compensation and performance appraisal.
Business Strategy
Marketing Strategy: assessing marketing opportunities, competitive advantage, patterns of market evolution, developing marketing strategies consistent with these assessments.
Strategic Management: creation of corporate identity, building comparative advantage, selection of strategic objectives, analysis of business environment.
Supply Chain Management/E-Commerce: outsourcing decisions, bottlenecks and information distortion in the supply chain, co-competition, goal alignment, B2B E-Commerce, international expansion.
APIB Executive Seminar Series
A series of seminars by top CUHK professors will be organized. Distinguished experts will be invited. Participants of the Executive Diplomas will be assigned to attend four seminars and write a report.
Remark
Examination: Teachers may choose to assess their modules partially by take-home assignments and classroom assessments. But to preserve the integrity of the grades, every module shall be subject to regular examination as well.
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The program will run from September 2008 to August 2009. Classes will meet every Saturday (except public holidays) from 2:30 p.m. to 6:30 p.m. Lectures will be held on CUHK campus.
