|
 |
|
|
Diploma in Business Management (DBM) |
| |
| |
|
 |
| Program Director: |
Mrs. Suzanne Young, BA, MA (Canterbury) |
| Program Manager: |
Miss. Sandi Chan, BA (CityU), LL.B. (London) |
| Project Coordinator: |
Mr. Eric Yu, BEng |
|
|
| |
|
| |
|
|
Message from the Executive Director
APIB, CUHK
 The
Asia-Pacific Institute of Business (APIB) was established in 1990 as
the external arm of the Faculty of Business Administration at The
Chinese University of Hong Kong (CUHK). APIB’s mission is to provide
education programs, research and consultancy services to assist
managers and companies in meeting business challenges in Hong Kong and
the Asia-Pacific region. APIB has offered a wide range of diplomas in
all functional areas of business since 1991.
To
reflect our specialization in executive education, APIB also offers a
range of Executive Diplomas. More than 83 percent of those entering our
Executive Diplomas have already held university degrees, including
Master degrees with First Class Honours and Ph.Ds. For APIB diploma
graduates, diplomas are more than a “second chance” for university
education. Our diplomas have become a pathway for high-level university
graduates to cross over into a second career or to expand their skill
set. Such graduates provide important stimuli to both teachers and
classmates.
We shall offer an
entry-level programme, the Diploma in Business Management, which will
provide an alternative gateway to our Executive Diplomas.
To further implement the APIB Ladder of Learning, our Executive Diploma graduates can gain accelerated entry into an International MBA program
by The Victoria University of Wellington, the top management school in
New Zealand. This opportunity should remain available for future
graduates.
At The Chinese
University of Hong Kong, we are committed to ensuring that our programs
meet the high standards that you are entitled to expect from the
leading business faculty in Hong Kong.
Leslie Young, D. Phil. (Oxon)
Executive Director,
The Asia-Pacific Institute of Business, CUHK |
| |
|
| |
|
| |
|
Message from the Program Director
Diploma in Business Management
In
my 30 years’ of teaching, the Diploma in Business Management is the
most rewarding program that I have been involved in. Why? People enter
the program with basically no business knowledge and, in view of the
fact that a few years have usually lapsed since their last exposure to
formal education, are understandably more than a little nervous about
what lies ahead. Happily, we, the teachers, are aware of this and take
great care to present the different subjects in a user-friendly manner,
focusing on establishing a firm foundation in the fundamentals of
business and providing high quality, comprehensive support materials.
Well,
what an amazing transformation by the end of the Diploma! The
confidence that people have gained as a result of mastering a new
subject area is a pleasure to behold. So is the commaderie that has
developed amongst classmates as they have supported each other in their
studies and taken delight in each other’s personal triumphs in applying
their new skills to the workplace. As we say farewell on the last class
day, I am rewarded by the sight of groups of students, now friends,
planning their next step up the educational ladder, confident of
success now that the first hurdle has been overcome.
Suzanne Young, MA
Program Director |
| |
|
| |
|
| |
|
Objectives
The Diploma in Business Management develops and applies concepts that:
- improve business practice at a range of levels in business organization; and
- enhance understanding of the business environment to prepare participants to advance within their organizations.
This
diploma emphasizes applicability to business practice. Broad ideas that
provide a useful context for real world decisions are addressed, for
example, the international economy and China business insofar as it
affects Hong Kong. |
| |
|
| |
|
| |
|
Unique Features
Re-entering Education Workshops
Entrants who have been away from formal academic studies for a long
time will be invited to attend workshops on Business English and study
skills. These workshops will develop their capacity to benefit from
life-long education with APIB at CUHK.
APIB Ladder of Learning
In addition to the BA Faculty’s well-established Master Degree
programs, APIB provides outstanding graduates with a progression path
to an overseas International MBA program.
|
| |
|
| |
|
|
Program Structure
| Modules |
Hours |
| A.
Pre-Term Program |
|
| Re-entering Education Workshops |
6 |
| B. Business Environment |
|
| Price and Resource Allocation |
14 |
| Economic Policy |
16 |
| Financial Systems |
18 |
| Examination |
2 |
| C. The
Business Firm |
|
| Financial Planning, Accounting and Budgeting |
16 |
| Financial Management |
20 |
| Examination |
2 |
| D.
Internal Management |
|
| Information Systems |
18 |
| Management of Organizations |
16 |
| Human Resource Management |
10 |
| Examination |
2 |
| E.
Competitive Environment |
|
| Marketing |
20 |
| Management Strategy |
10 |
| Business Information |
8 |
| Examination |
2 |
| Total |
180 |
|
| |
|
| |
|
|
Method and Medium of Instruction
Instruction will be in English and
Cantonese. Lectures, projects, and case
studies will be used throughout the
program. |
| |
 |
| |
|
|
Time and Venue
 The
program will run from September 2008 to August 2009. Classes will meet
every Saturday (except public holidays) from 2:30 p.m. to 6:30 p.m.
Lectures will be held on CUHK campus.
|
| |
|
| |
|
|
Grading and Graduation Requirements
Participants shall be evaluated mainly on the basis of their
performance in course examinations and assignments. Other modes of
evaluation may be chosen by individual instructors. The grading system
is as follows:
To be awarded the Diploma in Business Management, participants must:
- have achieved a cumulative grade-point average of at least 1.7 (C-);
- have no more than two grades of "F"; and
- have attended at least 80% of the lectures.
Special awards will be presented to graduates who achieve distinction. |
| |
|
| |
|
|
Admission Requirements
Enrolment in this program is limited and applicants are selected on a
competitive basis. Applicants should have the following qualifications:
- Form Five graduate of secondary school plus at
least three years' working experience; and
- Be proficient in Chinese and English.
|
Applicants will normally be
selected for direct enrolment based
on (1) working experience in the
related industry; (2) academic
achievements/professional
qualifications; and (3) letter of
recommendation. Under special
circumstances applicants may be
invited to attend a selection
interview on campus with notice in
advance.
|
| |
|
|
|
Application Procedure and Tuition Fees
The tuition fee for the entire program is
HK $24,500, to be paid within ten days
after official notice of admission is
issued. Fees paid are neither refundable
nor transferable. Full tuition fee must be
paid regardless of the number of subjects
taken.
Online application is available at
http://www.cuhk.edu.hk/apib/onlineapplication.htm
An application form can also be
downloaded from
http://www.cuhk.edu.hk/apib/apib_download.htm
A completed application form must be
accompanied by the following documents
and reach APIB Admissions Office:
- An application fee of HK$150;
- Copies of academic certificates
/ transcripts and professional
qualifications;
- A copy of Hong Kong identity
card or passport;
- 1 recent photograph in size of
1.5 X 2 inches;
- A copy of testimonial or other
evidence of your current and past
working experience and job
responsibilities;
- Confidential recommendation form
posted directly from the referee(s);
and
-
|
Optional: |
The program
director welcomes all
applicants to submit a
one-page essay to illustrate
his/her motivations for
enrolment, academic or career
plans and potential
contributions to the program |
|
The K.S. Lo Foundation
Scholarships
Prospective graduates of the Diploma in
Business Management with outstanding
academic results can apply for the K.S. Lo
Foundation Scholarships to pursue their
studies in any of the APIB Executive
Diplomas. Scholarship winners will be
granted HK$13,625 upon
successful completion of the Executive
Diploma program. Two Scholarships will be
offered every year. |
| |
|
|
|
Financial Arrangements
Participants are invited to consider the
non-means tested loan scheme by the
Government (for Hong Kong residents and
one-way permit holders).
Internally, APIB has arranged with
Hang Seng Bank to offer financial
assistance to all our participants:
- Hang
Sang Bank Study Loan
- Interest-free payment of program
fee by installments using Hang Seng
Bank Credit Card. APIB will bear the
interest on behalf of the
participants. (Not applicable to
applicants enjoying other discounts.)
|
| |
|
|
|
Enquiry
The Asia-Pacific Institute of Business
(Ms. Lorinda Leung / Mr. Eric Yu)
Telephone No.: 2609-7423 / 2609-8772 /
2603-5119
Fax No.: 2603-5136
E-mail :
exdip@cuhk.edu.hk |
| |
|
|
|
|
Course Descriptions
Re-entering Education Workshops
Business English & Study Skills.
Business Environment
Price and Resource Allocation: scarcity, choice, incentives, competition, demand and supply in individual markets.
Economic Policy: measuring GDP, business cycles, unemployment, inflation, Hong Kong economy, monetary policy, the global economy.
Financial Systems: role of money and the financial system, overview of Hong Kong financial markets, institutions and instruments, present value calculations, economics of interest rates.
The Business Firm
Financial Planning, Accounting and Budgeting: financial planning concepts, basic financial statements, income statement, balance sheet, retained earnings, cash flow analysis, depreciation.
Financial Management: funds management, budget preparation, investment appraisal, financial decision making models.
Internal Management
Information Systems: hardware and software, system development life cycle, data management, transaction processing, office automation, decision support systems, expert systems, telecommunications and information resources management, impact of information systems on management.
Management of Organizations: planning, organizing, direction and control, organizational behaviour.
Human Resource Management: motivation and leadership, manpower planning, job analysis, recruitment, training and development, compensation and performance appraisal.
Competitive Environment
Marketing: role of marketing in business, assessment of markets, development and delivery of products, implementation and control of marketing, external factors affecting marketing decisions.
Management Strategy: selection of objectives, analysis and diagnosis of business environment, evaluation of strengths and weaknesses, selection of strategies.
Business Information: Sources of business data. Collection, organization, analysis and presentation of business information. Guided applications of techniques and tools such as internet search, spreadsheets, statistical packages, PowerPoint.
Remarks
Examinations: Teachers may choose to assess their modules partially by take-home assignments and classroom assessments. But to preserve the integrity of the grades, every module must be subject to regular examination as well. |
| |
|
|
|
| |
| |
This page contains information on DBM as of March 2008. |
|
|
|
|
