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Diploma in Business Management (DBM) |
This program has been included in the list of reimbursement courses for CEF purposes. (Course Code: 21L07832-0) |
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| Program Director: |
Prof. Suzanne Young, BA, MA (Canterbury) |
| Program Manager: |
Miss Sandi Chan, BA (CityU), LL.B. (London) |
| Project Coordinator: |
Mr. Eric Yu, BEng |
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Message from the Executive Director
APIB, CUHK
 The
Asia-Pacific Institute of Business (APIB) was established in 1990 as
the external arm of the Faculty of Business Administration at The
Chinese University of Hong Kong (CUHK). APIB’s mission is to provide
education programs, research and consultancy services to assist
managers and companies in meeting business challenges in Hong Kong and
the Asia-Pacific region. APIB has offered a wide range of diplomas in
all functional areas of business since 1991.
APIB offers a range of Executive Diplomas to epitomize our devotion in executive education. More than 83 percent of those who are admitted into our Executive Diplomas are university degree holders, including Master degree and Ph.D holders. For APIB diploma graduates, diplomas are more than a “second chance” for university education. Our diplomas have become a pathway for high-level university graduates to cross over into a second career or to expand their skill set.
We offer
an entry-level programme, the Diploma in Business Management, as an alternative gateway to our Executive Diplomas.
To further implement the APIB Ladder of Learning, our Executive Diploma graduates can gain accelerated entry into an International MBA program
by the Victoria University of Wellington, the top management school in
New Zealand. This opportunity should remain available for future
graduates.
The Chinese University of Hong Kong has dedicated itself to being a leading player in business education in the Asia-Pacific region, we always endeavour to ensure that our programs meet the high standards that you can expect from the leading business faculty in Hong Kong.
Leslie Young, D. Phil. (Oxon)
Executive Director,
The Asia-Pacific Institute of Business, CUHK |
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Message from the Program Director
Diploma in Business Management
In
my 30 years’ of teaching, the Diploma in Business Management is the
most rewarding program that I have been involved in. Why? People enter
the program with basically no business knowledge and, in view of the
fact that a few years have usually lapsed since their last exposure to
formal education, are understandably more than a little nervous about
what lies ahead. Happily, we, the teachers, are aware of this and take
great care to present the different subjects in a user-friendly manner,
focusing on establishing a firm foundation in the fundamentals of
business and providing high quality, comprehensive support materials.
Well,
what an amazing transformation by the end of the Diploma! The
confidence that people have gained as a result of mastering a new
subject area is a pleasure to behold. So is the commaderie that has
developed amongst classmates as they have supported each other in their
studies and taken delight in each other’s personal triumphs in applying
their new skills to the workplace. As we say farewell on the last class
day, I am rewarded by the sight of groups of students, now friends,
planning their next step up the educational ladder, confident of
success now that the first hurdle has been overcome.
Suzanne Young, MA
Program Director |
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Objectives
The Diploma in Business Management develops and applies concepts that:
- improve business practice in business organization; and
- enhance understanding of the business environment to prepare participants to advance within their organizations.
This diploma introduces business theories and their applications to commercial policy format. Broad ideas that provide a useful context for real world business decisions are addressed, for example, the international economy and China business insofar as it affects Hong Kong.. |
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Unique Features
Re-entering Education Workshops
Entrants who have been away from formal academic studies for a long
time will be invited to attend workshops on Business English and study
skills. These workshops will develop their capacity to benefit from
life-long education with APIB at CUHK.
APIB Ladder of Learning
In addition to the BA Faculty’s well-established Master Degree programs, APIB provides the outstanding graduates with a learning progression path to an overseas International MBA program.
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Program Structure
| Modules |
Hours |
| A.
Pre-Term Program |
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| Re-entering Education Workshops |
6 |
| B. Business Environment |
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| Price and Resource Allocation |
14 |
| Economic Policy |
16 |
| Financial Systems |
18 |
| Examination |
2 |
| C. The
Business Firm |
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| Financial Planning, Accounting and Budgeting |
16 |
| Financial Management |
20 |
| Examination |
2 |
| D.
Internal Management |
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| Information Systems |
18 |
| Management of Organizations |
16 |
| Human Resource Management |
10 |
| Examination |
2 |
| E.
Competitive Environment |
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| Marketing |
20 |
| Management Strategy |
10 |
| Business Information |
8 |
| Examination |
2 |
| Total |
180 |
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Method and Medium of Instruction
Instruction will be in English and
Cantonese. Lectures, projects, and case
studies will be used throughout the
program. |
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Time and Venue
 The program will run from October 2009 to August 2010. Classes will meet
every Saturday (except public holidays) from 2:30 p.m. to 6:30 p.m.
Lectures will be held on CUHK campus.
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Grading and Graduation Requirements
Participants shall be evaluated mainly by their
performance in examinations and assignments. Other modes of
evaluation may be chosen by individual instructors. The grading system
is as follows:
To be awarded the Diploma in Business Management, participants must:
- have attained a cumulative grade-point average of at least 1.7 (C-);
- have not more than two grade "F" in the subjects studied; and
- have attended at least 80% of the lectures.
Special awards will be presented to graduates who achieved distinctions. |
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Admission Requirements
Enrolment in this program is limited and applicants are selected on a
competitive basis. Applicants should have the following qualifications:
- Completed Form Five or above plus at
least three years' working experience; and
- Proficiency in Chinese and English.
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Applicants will normally be
selected for direct enrolment based
on (1) working experience in the
related industry; (2) academic
achievements/professional
qualifications; and (3) letter of
recommendation. Under special
circumstances, applicants may be
invited to attend a selection
interview on campus with notice in
advance.
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Application Procedure and Tuition Fees
The tuition fee for the entire program is HK $24,500, participants are required to pay the tuition fee within ten days after official notice of admission is issued. Fees paid are neither refundable nor transferable. Full tuition fee must be paid regardless of the number of subjects taken.
Please click the following icon for online application:
An application form can also be
downloaded from
http://www.cuhk.edu.hk/apib/apib_download.htm
A completed application form must be
accompanied by the following documents
and reach APIB Admissions Office:
- An application fee of HK$150;
- Copies of academic certificates
/ transcripts and professional
qualifications;
- A photocopy of Hong Kong identity
card or passport;
- 1 recent photograph in the size of
1.5 X 2 inches;
- Photocopies of testimonial(s) listing your current and past
working experience and job
responsibilities;
- Confidential recommendation form
posted directly from the referee(s);
and
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Optional: |
The program
director welcomes all
applicants to submit a
one-page essay to illustrate
his/her motivations for the application, academic or career
plans and potential
contributions to the program |
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The K.S. Lo Foundation
Scholarships
Prospective graduates of the Diploma in Business Management with outstanding academic results are eligible to apply for the K.S. Lo Foundation Scholarships. A scholarship valued at approximately HK$13,000 will be granted to the each of the top two graduates from Diploma in Business Management. |
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Financial Arrangements
Participants are eligible to apply for the following options offered by the Government (for HK residents and one-way permit holders):
- The Continuing Education Fund
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- Non-means tested loan scheme
Hang Seng Bank Credit Cardholders are eligible to enjoy an interest-free payment of program fee by installments. APIB will bear the interest on behalf of the participants. (Not applicable to applicants enjoying other discounts.)
Hang Seng Bank Credit Cardholders are eligible to enjoy an interest-free payment of program fee by installments. (Not applicable to applicants enjoying other discounts.)
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Enquiries
The Asia-Pacific Institute of Business
(Ms. Lorinda Leung / Mr. Eric Yu)
Telephone No.: 2609-7423 / 2609-8772 /
2603-5119
Fax No.: 2603-5136
E-mail :
exdip@cuhk.edu.hk |
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Course Descriptions
Re-entering Education Workshops
- Business English and Study Skills.
Business Environment
- Price and Resource Allocation: Scarcity, Choice, Incentives, Competition, Demand and Supply in Individual Markets
- Economic Policy: Measuring GDP, Business Cycles, Unemployment, Inflation, Hong Kong Economy, Monetary Policy, and the Global Economy.
- Financial Systems: Role of Money and the Financial System, Overview of Hong Kong Financial Markets, Institutions and Instruments, Present Value Calculations, and Economics of Interest Rates.
The Business Firm
- Financial Planning, Accounting and Budgeting: Financial Planning Concepts, Basic Financial Statements, Income statement, Balance Sheet, Retained Earnings, Cash Flow Analysis, and Depreciation.
- Financial Management: funds management, Budget Preparation, Investment Appraisal, and Financial Decision Making Models.
Internal Management
- Information Systems: Hardware and Software, System Development Life Cycle, Data Management, Transaction Processing, Office Automation, Decision Support Systems, Expert Systems, Telecommunications and Information Resources Management, and Impact of Information Systems on Management.
- Management of Organizations: Planning, Organizing, Direction and Control, and Organizational Behaviour.
- Human Resource Management: Motivation and Leadership, Manpower Planning, Job Analysis, Recruitment, Training and Development, Compensation and Performance Appraisal.
Competitive Environment
- Marketing: Role of Marketing in Business, Assessment of Markets, Development and Delivery of Products, Implementation and Control of Marketing, and External Factors Affecting Marketing Decisions.
- Management Strategy: Selection of Objectives, Analysis and Diagnosis of Business Environment, Evaluation of Strengths and Weaknesses, and Selection of Strategies.
- Business Information: Sources of Business Data Collection, Organization, Analysis and Presentation of Business Information. Guided Applications of Techniques and Tools such as Internet Search, Spreadsheets, Statistical Packages, and PowerPoint.
Remarks
Examinations: Teachers are at the liberty to choose to assess their modules by take-home assignments and/or classroom assessments. |
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This page contains information on DBM as of February 2009. |
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