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Principles of Persuasion: The Art and Science of Influence
(POP/08)
 

Date:
27 & 28 Aug 2008 (Wed & Thu) (POP/08)

Objective:
This seminar focuses on the ethnical business applications of the art & science of influence as endorsed by Dr. Cialdini, author of the ground-breaking book “Influence: Science & Practice”. This book presents a systematic way to persuade people to respond positively to your ideas and requests and to improve your working relationships.

 

Session topics:
The Six Principles of Persuasion
Ethical application of the Six Principles to produce lasting change in others
Scientific research versus conventional wisdom on how to influence others
Avoid common influence techniques that are manipulative and lead to bad business decisions, as well as common influence errors
Shorten the cycle to create and keep trusted relationships by being a "Detective of Influence"
Small changes in your approach can make a big difference in others’ willingness to say yes
Avoid fumbling crucial "moments of power"
Know when one Principle of Persuasion will be more effective than the others
Recent social science research can improve your business outcomes

Benefits:
As a participant in this program, you will be able to:
have a clear understanding of the main principles of influence as illustrated through the science of influence
apply the main principles of influence through specific examples
convince people to do what you need done in a timely fashion
build more effective working relationships with clients, colleagues and subordinates

Medium of Instruction:
English

Target Audience:
Managers whose business success requires focus on their customers.

Duration:
2 days

Venue:

Executive Training Facility
The Asia-Pacific Institute of Business
1/F, Academic Building No.1
The Chinese University of Hong Kong
Shatin, N.T.

Application Closing Date: 6 Aug 2008
Programme Fee HK$7,300
Early Bird: HK$6,600
25 Jun 2008
   

CUHK/CUSCS/APIB Alumni can enjoy 15% discount on programme fee

For group special rate, please contact Ms. Teresa Chung at (852) 3163 4413 for details.

 

Application:
Please proceed to the application by clicking here.