Objective:
To learn how to formulate business strategies in an innovative way and leverage corporate strategies to grow or expand your business in a rapidly-changing business environment.
| Session topics: |
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Competitive Strategy and Sustainable Advantages |
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Macro-Environmental Analysis |
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Strategic Alignment |
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Strategy for Driving Growth |
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Strategy Implementation |
| Benefits: |
| As a participant in this programme, you will be able to: |
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Enhance your ability to assess the strategic impact of the moves of your competitors. |
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Design implementable and operational strategic programs that can dramatically change your firm's competitive position. |
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Realize the importance of innovation to an organization's competitiveness |
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Develop strategic thinking and creative marketing practices to grow in the global business arena |
Medium of Instruction:
English with Cantonese supplement, if necessary
Target Audience:
Senior managers and corporate planners
Duration:
2 days
Venue:
Executive Training Facility
The Asia-Pacific Institute of Business
1/F, Academic Building No.1
The Chinese University of Hong Kong
Shatin, N.T.
| Application Closing Date: |
3 Sep 2008 |
| Programme Fee |
HK$9,000 |
Early Bird:
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HK$8,100
23 Jul 2008 |
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CUHK/CUSCS/APIB Alumni can enjoy 15% discount on programme fee
For group special rate, please contact Ms. Teresa Chung at (852) 3163 4413 for details.
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Application:
Please proceed to the application by clicking here.
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