Objective:
To help managers understand the uniqueness of China's corporate environments and markets and to formulate effective marketing strategies to achieve superior performance.
| Session topics: |
| • |
The China Corporate Environment Today |
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Pitfalls in China Marketing : Adapting a Marketing Process |
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Knowing Chinese Consumers: Strategic Implications of Brand Building & Promotional Strategy |
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Charting the Future |
| Benefits: |
| As a participant in this programme, you will be able to: |
| • |
Gain knowledge about the competitive landscape in mainland China |
| • |
Learn analytical frameworks and tools to make and implement effective marketing strategies that will help your company stay ahead of competitors |
| • |
Be familiarized with effective strategies from well-known examples and cases |
| • |
Share experiences with the instructors and experienced executives as guest speakers |
Medium of Instruction:
English with Mandarin supplement, if necessary
Target Audience:
China Managers
Duration:
2 days
Venue:
Executive Training Facility
The Asia-Pacific Institute of Business
1/F, Academic Building No.1
The Chinese University of Hong Kong
Shatin, N.T.
| Application Closing Date: |
30 Sep 2008 |
| Programme Fee |
HK$9,000 |
Early Bird:
|
HK$8,100
20 Aug 2008 |
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CUHK/CUSCS/APIB Alumni can enjoy 15% discount on programme fee
For group special rate, please contact Ms. Teresa Chung at (852) 3163 4413 for details.
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Application:
Please proceed to the application by clicking here.
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