Objective:
To show how to build a competitive customer-focused culture by improving customer relationship management and changing attitudes & behavior. Participants will learn to develop competitive value propositions that grow their businesses.
| Session topics: |
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Target Marketing
- Market Segmentation and Target Market Selection
- Differentiation and Value Propositions |
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The Quest for Customer Focus
- Building Client Relationships
- Knowing Business Customers |
| Benefits: |
| As a participant in this programme, you will be able to: |
| • |
Use new tools to analyze competitors and anticipate their reactions to your actions |
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Improve understanding of customer orientation as a key driver to value creation |
| • |
Increase sales through profitable and improved customer satisfaction |
| • |
Build the ability to develop competitive value propositions to grow business |
Medium of Instruction:
English with Cantonese supplement, if necessary
Target Audience:
Managers whose business success requires focus on their customers
Duration:
2 days
Venue:
Executive Training Facility
The Asia-Pacific Institute of Business
1/F, Academic Building No.1
The Chinese University of Hong Kong
Shatin, N.T.
| Application Closing Date: |
31 Oct 2008 |
| Programme Fee |
HK$9,000 |
Early Bird:
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HK$8,100
19 Sep 2008 |
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CUHK/CUSCS/APIB Alumni can enjoy 15% discount on programme fee
For group special rate, please contact Ms. Teresa Chung at (852) 3163 4413 for details.
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Application:
Please proceed to the application by clicking here.
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