Consultancy services are usually provided on a project basis. Project in the recent past include:

• Corporate Marketing Strategy
• Corporate Restructuring
• Employee Recruiting and Selection Techniques
• Formulation of Business Plans
• Global Strategies
• Managing Change
• Personnel Management
• Staff Compensation Programmes

Present areas of research interest include:

• Buyer Behavior
• Corporate and Brand Image Studies
• China Studies
• Communication Studies
• Consumer Relationship Marketing
• Corporate and Brand Image Studies
• Feasibility Studies
• Forecasts of Markets and Sales Potentials
• Testing of New Products
• Employee Attitude Studies
• Measurement Advertising Effectiveness