Dear Alumni and Friends,

Happy Chinese New Year. Wishing you all a prosperous Year of the Rat.

Many of you (in fact, over 50) attended our January Happy Hour event on "The Secret of Coca-Cola: Formula and Business model" conducted by Mr. Patrick LEE, our BBA alumni who is currently the Managing Director of Crown Motors Ltd. Patrick has been in the marketing field for the past 20 plus years, working for various institutions in Hong Kong, China, Thailand and Canada. He started his marketing career with Procter & Gamble. Before joining Crown Motors, Patrick was Group General Manager, Sales + Marketing of Kerry Beverages, a Coca-Cola bottling company in China.

For those of you who attended the January event, I bet you enjoyed very much the talk and would love to learn more about Patrick's experience and be able to have more time to raise questions. Owing to the remarkable demand, we have invited Patrick to be our speaker again for the February Happy Hour event. He will continue to share with us what makes Coca-Cola one of the most successful brands in the world, and how this secret can be applied in other businesses. For those of you who missed the January event, this is another opportunity that you shouldn't miss.

Don't forget that the Happy Hour event is also a good opportunity to network with your fellow CUHK BBA alumni and industry practitioners. Therefore, mark your diary, bring your friends and come join us for an informative Happy Hour event in a casual and relaxing setting.

Details are as follows:

Theme:	The Secret of Coca-Cola: Formula and Business Model - part 2
Guest:	Mr Patrick LEE
Date:	12 February 2008 (Tuesday)
Time:	7:00 pm - reception 7:30 - 8:30 pm (Talk & Q&A)
Venue:	"Paris Cafe", 3/F 118 Queen's Road Central, Central, Hong Kong
Fee:	$50 / head for members, BA faculty members and students $60 / guest (Cost for snack and beverage inclusive)

See you there!

Regards,
BBA Alumni Association of CUHK

 

 

 

 

 

Dear Alumni and Friends,

Merry Christmas and Happy New Year. Owing to the holidays, we are swtiching our Happy Hour event to (10 January) Thursday. We are delighted to have a special guest joining our January Happy Hour on "The Secret of Coca-Cola: Formula and Business model".

Our speaker, Mr. Patrick LEE is our BBA alumni who is currently the Managing Director of Crown Motors Ltd. Patrick has been in the marketing field for the past 20 plus years, working for various institutions in Hong Kong, China, Thailand and Canada. He started his marketing career with Procter & Gamble.

Before joining Crown Motors, Patrick was Group General Manager, Sales + Marketing of Kerry Beverages, a Coca-Cola bottling company in China.

Patrick will share with us what makes Coca-Cola one of the most successful brands in the world, and how this secret can be applied in other businesses.

Don't forget that the Happy Hour event is also a good opportunity to network with your fellow CUHK BBA alumni and industry practitioners. Therefore, mark your diary, bring your friends and come join us for an informative Happy Hour event in a casual and relaxing setting.

Details are as follows:

Theme:	The Secret of Coca-Cola: Formula and Business model
Guest:	Mr Patrick LEE
Date:	10 January 2008 (Thursday)
Time:	7:00 pm - reception 7:30 - 8:30 pm (Talk & Q&A)
Venue:	"Paris Cafe", 3/F 118 Queen's Road Central, Central, Hong Kong
Fee:	$50 / head for members, BA faculty members and students $60 / guest (Cost for snack and beverage inclusive)

See you there!

Regards,
BBA Alumni Association of CUHK